LaRue is a fictional company that I developed from scratch. The images are found from online databases. This project was an exercise in creating a brand style guide and utilized a variety of necessary skills such as the ability to research and bring together different elements (e.g. type, imagery, and color) in order to create a cohesive brand experience
project background
“Fashion is the armor to survive the reality of everyday life.”
The pattern for this brand is simple enough so as to maintain the minimal feel whilst also providing enough visual interest to break up the monotony of a solid-color background.
process
An essential part of the process was the pre-design phase in which I brainstormed names, taglines, and logos/wordmarks.